Srixon · In-store concepts

Cardboard is over.
Time to shine.

We hit the shops. Saw what works. Then sketched seven ideas to get Srixon out of the box.

Field trip · 01/06

Everyone gets a box.

Same corrugate bin, every brand.

The insightCompetition scan

We scoped the competition.

Every brand. Same cardboard bin. That's our gap.

They doWe do

Everyone's in cardboard bins.

A lit, metal podium built to last.

The whole store is green.

Put the ball back on turf.

Balls never get the spotlight.

Light up the S. Make each one pop.

Same aisle. Nothing like it.

The ideasSeven concepts